I will never get rich.



​He said to me, I was never going to get rich, I responded, “That was always part of the plan.”

I had a friend over recently that I don’t get to see very often. We both work ridiculous hours. For him, it is trying to become a partner in a firm, earn a very large sum of money, and become rich. For me, it is to master my craft, build my small business, and become one of the very best in the world at what I do.

See the difference there?

He looked over my process, examined my workflow, figured out what my total throughput was. He approached my business much like anyone would who is born post Industrial Revolution. We have been taught that production capacity is the marker for success. We must build faster. We must build cheaper. We must become bigger. Those markers of success have turned away from the quality of your product, and instead we are measured on how many widgets can be blasted out of the factory in the shortest amount of time.

You see it everywhere you go. Every factory ever tells you first thing, what their production capacity is.

But here is the point of me writing this; that has nothing to do with my business.

Let me be blunt. I give zero fucks how many razors I produce in a week or a month or a year. How many means NOTHING to me. What is important to me, ALL that is important to me, is that I create the BEST razor I possibly can. Every. Single. Time.

I have taken a razor that I am already over 40 hours into, and thrown it in the trash without a second thought, because it was not up to my standard. If it is not the best I can do, then I start it over.

He looked over all my business processes, all the steps I take, the materials I use, the time of my production. After crunching the numbers and rechecking them, he concluded, “You will never get rich doing it this way.”

I smiled and said, “Exactly!”

You see, “Getting rich” was never, ever one of my goals. And it never will be.

I have kept my goals for myself very simple. I have them on a single piece of paper. And they are just three.

  1. Become recognized as one of the very best razor makes in all the world.
  2. Build meaningful relationships with those I do business with.
  3. Enjoy the fuck out of every minute of my life.


Nowhere do you read, “get rich.” And you never will.

I will never produce a huge quantity of razors. For the rest of my life, I expect that at best, over the next (hopefully) 50 years , I will be able to make just 8,000 or 9,000 razors total, before I die.  

That accounts for about 2 months of Dovo’s current production rate.

I will never get rich doing this. But that was always part of the plan. I will however, be one of the very best razor makers. And my razors will be forever known as some of the very finest razors anyone could ever own.

And I wouldn’t  want it any other way. ​


~ John Glueck

The Maker

JMG SteelWorks

​Craftsman Knives & Razors. Handmade. With No Compromise.